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Søren Splidsboel Design
MOEF

a modern makeover for creative agency



Complete brand identity for design- and innovation agency MOEF.
The new logo was built by using the three main project phases from an internally developed project framework (invent, design, create).

Sketched overlapping circles within a closed circle symbolize the phases interacting with eachother inside a fixed frame.    




The graphics on top explain how the project phases merge
The parts below show an open dynamic process (the doodle) + defined frameworks (the closed circle) = the MOEF brandmark

A new icon library was an important part of the graphic universe



MOEF website


Example on illustrative content marketing visuals used for newsletters, e-papers, podcast etc. 


Typographic element




Framework for project management

Case presentation posters

Stationary and marketing materials
Tuesday Oct 5 2021